BJ’s RESTAURANT & BREWHOUSE

Can a single restaurant be the one for everyone? It’s the question we answered for BJ’s Restaurant & Brewhouse, creating a 360-degree brand refresh that touched every aspect of the 160-restaurant chain’s messaging. From TV to digital to menu design, we showed how BJ’s pursues amazing for one and all.

BJ’s first national broadcast TV created and produced by RO3 along with eMaxx Partners.

Our “Taps” holiday viral video netted over 1,000,000 views, the most successful BJ’s video ever.

160 restaurants. 1 irresistible attitude.

From TV to menu redesign, our new brand idea touched every aspect of the BJ’s experience. The BJ’s website was reskinned and turned responsive, featuring a “point-and-discover” experience and putting BJ’s 120 menu items and 50 craft beers front and center.

BJs_Hompage_Scroll

Website clicks up over 100%, mobile engagements +33%, loyalty members increase +42%.

Web Site Clicks +
100%
Mobile Engagement +
33%
Loyalty Members +
42%

MBA logo

Internally at BJ’s we launched the MBA Program — Making BJ’s Amazing — an advance degree designed to inspire employees to help pursue amazing for one and all.

Creative Gallery

A selection of other creative produced for specific aspects of BJ’s Restaurant’s business.

Everybody’s famous for 15 pizza bites.

Our goal was to create amazing possibilities. For example, the Vine Dining Experience, a contest that invites diners to film themselves during their meal and express their dining enthusiasm. All for the chance to win the ultimate reward: Pizza!

14 Vine Right

RULE OF 3
1740 Telegraph Ave
Oakland, CA 94612
info@ro3sf.com

415-420-3535

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