From in-store to digital to social, we’ve launched a modern aesthetic for the legendary creator of the Original San Francisco Sourdough™. Boudin SF, born during the Gold Rush, now features lively messaging throughout their Northern and Southern California restaurants.
For Boudin’s first-ever content video, we featured their master baker along with a little stop-motion magic.
KEEPING RETAIL FRESH.
Every quarter we drive new trial and entice old visitors back. Retail campaigns incorporate in-store, digital, social and DM — whetting the appetites of casual diners.
DRIVING LOYALTY AND REDISCOVERY.
With Boudin’s “frequent buyer program” stagnant, our campaign touting delicious rewards drove a dramatic increase in new memberships.
RULE OF 3
1740 Telegraph Ave
Oakland, CA 94612