New Identity for an Identity Security leader
When you're in the business of protecting identities in the workplace and government, your own identity matters. RO3 was tasked with reinventing the brand look, feel and voice for Axiad as it stepped up its product offerings. From logo refresh to website and beyond, the new Axiad brand is modern, crisp, practically extendable and befitting of a true innovator.
LOGO & MOTION
LOGO & MOTION
The new look for Axiad centers around a refreshed and visually stronger logo design set against a high-contrast background with motion-contour graphic. In tactics where motion is possible, the background motion keeps the page lively and calls attention to the Axiad mark.
The new look for Axiad centers around a refreshed and visually stronger logo design set against a high-contrast background with motion-contour graphic. In tactics where motion is possible, the background motion keeps the page lively and calls attention to the Axiad mark.
LOGO & MOTION
The new look for Axiad centers around a refreshed and visually stronger logo design set against a high-contrast background with motion-contour graphic. In tactics where motion is possible, the background motion keeps the page lively and calls attention to the Axiad mark.
brand refresh
brand refresh
Rule of 3 Agency designed and codified all the elements of the new Axiad brand, first rolled out across a refreshed website.
Rule of 3 Agency designed and codified all the elements of the new Axiad brand, first rolled out across a refreshed website.
brand refresh
Rule of 3 Agency designed and codified all the elements of the new Axiad brand, first rolled out across a refreshed website.
VIDEO
VIDEO
Brand Anthem and product overview video for Axiad, detailing their ability to help security leaders know who has access to the company network through identity security management.
Brand Anthem and product overview video for Axiad, detailing their ability to help security leaders know who has access to the company network through identity security management.
VIDEO
Brand Anthem and product overview video for Axiad, detailing their ability to help security leaders know who has access to the company network through identity security management.
exhibition design
exhibition design
The look and feel was extended to conferences vital to the growth of Axiad in the cybersecurity space. In addition, Rule of 3 supported with the launch of a new product to the Axiad portfolio—Axiad Mesh—brining AI to the task of identifying, quantifying and mitigating threats.
The look and feel was extended to conferences vital to the growth of Axiad in the cybersecurity space. In addition, Rule of 3 supported with the launch of a new product to the Axiad portfolio—Axiad Mesh—brining AI to the task of identifying, quantifying and mitigating threats.
exhibition design
The look and feel was extended to conferences vital to the growth of Axiad in the cybersecurity space. In addition, Rule of 3 supported with the launch of a new product to the Axiad portfolio—Axiad Mesh—brining AI to the task of identifying, quantifying and mitigating threats.
Establishing and extending
the rules of road
Sales tools like ebooks, one-pagers and webinars all were "spiffed up" with the new brand look and feel, creating a cohesive relaunch for Axiad.
Sales tools like ebooks, one-pagers and webinars all were "spiffed up" with the new brand look and feel, creating a cohesive relaunch for Axiad.
Establishing and extending
the rules of road
Sales tools like ebooks, one-pagers and webinars all were "spiffed up" with the new brand look and feel, creating a cohesive relaunch for Axiad.
More Work More Work
More Work More Work
