Bringing Clarity to the Pursuit of Doing Good
ImpactAssets is a pioneer supporting investors seeking to drive environmental and social change. The organization needed to clearly define its mission and to reflect it across a redesigned website. From strategy and messaging to the new site, RO3 defined a new “partner in purpose.”






MAKING A LEGACY MARK MEAN MORE
MAKING A LEGACY MARK MEAN MORE
RO3 took the ImpactAssets lotus mark and gave it new meaning—
communicating how and where the brand partners with impact investors.
RO3 took the ImpactAssets lotus mark and gave it new meaning—
communicating how and where the brand partners with impact investors.
MAKING A LEGACY MARK MEAN MORE
RO3 took the ImpactAssets lotus mark and gave it new meaning—
communicating how and where the brand partners with impact investors.
“Rule of 3 embraced the challenge of helping us build our strategic plane while flying it, and finding a stunningly fresh look and feel to project our mission outward to the world.”
“Rule of 3 embraced the challenge of helping us build our strategic plane while flying it, and finding a stunningly fresh look and feel to project our mission outward to the world.”


Amy Bennett
Chief Marketing Officer



INSTITUTIONAL INVESTING WEBSITE
INSTITUTIONAL INVESTING WEBSITE
Part bank/financial institution, part impact investing thought leader, ImpactAssets needed a Website serving multiple purposes. Here’s a small glimpse. See it here.
Part bank/financial institution, part impact investing thought leader, ImpactAssets needed a Website serving multiple purposes. Here’s a small glimpse. See it here.
INSTITUTIONAL INVESTING WEBSITE
Part bank/financial institution, part impact investing thought leader, ImpactAssets needed a Website serving multiple purposes. Here’s a small glimpse. See it here.



INSTITUTIONAL INVESTING WEBSITE
INSTITUTIONAL INVESTING WEBSITE
RO3 also produced a comprehensive template and set of rules for the use of colors, logo placement and usage, a suite of alternate and reverse logos, fonts, imagery, and iconography. We prepped C3 for a splash today and brand cohesion tomorrow.
RO3 also produced a comprehensive template and set of rules for the use of colors, logo placement and usage, a suite of alternate and reverse logos, fonts, imagery, and iconography. We prepped C3 for a splash today and brand cohesion tomorrow.
INSTITUTIONAL INVESTING WEBSITE
RO3 also produced a comprehensive template and set of rules for the use of colors, logo placement and usage, a suite of alternate and reverse logos, fonts, imagery, and iconography. We prepped C3 for a splash today and brand cohesion tomorrow.
More Work More Work
More Work More Work