Feeding the loyalty of a core cult following.

With 200+ locations and a flair for delivering exciting casual eats, craft beer and Pizookie® desserts, BJ’s is always hungry for ideas that drive brand love and social likes. RO3 joined with strategic Lead, eMaxx Partners, to supersize the creative flavor.

Client

BJ'S RESTAURANT & BREWHOUSE

Category

HOSPitaliTY

social engagement

social engagement

As a "creative first" partner, RO3 has created engagement driving digital and social campaigns focused around video content.

As a "creative first" partner, RO3 has created engagement driving digital and social campaigns focused around video content.

social engagement

As a "creative first" partner, RO3 has created engagement driving digital and social campaigns focused around video content.

holiday taps

beyond beer

Video Series: Pint Class

BJ’s Brewhouse was an early leader of the craft beer movement—but in recent years had lost the credit they deserve. Our solution? A digital-first long format content series called, Pint Class, with each episode dedicated to sharing secrets of beer making to connect with beer lovers.

BJ’s Brewhouse was an early leader of the craft beer movement—but in recent years had lost the credit they deserve. Our solution? A digital-first long format content series called, Pint Class, with each episode dedicated to sharing secrets of beer making to connect with beer lovers.

Video Series: Pint Class

BJ’s Brewhouse was an early leader of the craft beer movement—but in recent years had lost the credit they deserve. Our solution? A digital-first long format content series called, Pint Class, with each episode dedicated to sharing secrets of beer making to connect with beer lovers.

0

%

Growth in Loyalty
Club Members

0

%

Increase in
Website Clicks

one for all

There’s a reason they keep coming back for more. Rule of 3 has partnered with BJ’s for nearly a decade—as this early re-branding campaign shows!

There’s a reason they keep coming back for more. Rule of 3 has partnered with BJ’s for nearly a decade—as this early re-branding campaign shows!

one for all

There’s a reason they keep coming back for more. Rule of 3 has partnered with BJ’s for nearly a decade—as this early re-branding campaign shows!

  • More Work More Work

  • More Work More Work

more work

more work

more work

more work

Hewlett Packard Enterprise

Tech

Hewlett Packard Enterprise

Tech

Hewlett Packard Enterprise

Tech

Hewlett Packard Enterprise

Tech

Rule of 3 Agency

23 Madera Avenue

San Anselmo, CA 94960

© 2025 Rule of 3 Agency. All rights reserved.

Rule of 3 Agency

23 Madera Avenue

San Anselmo, CA 94960

© 2025 Rule of 3 Agency. All rights reserved.

Rule of 3 Agency

23 Madera Avenue

San Anselmo, CA 94960

© 2025 Rule of 3 Agency. All rights reserved.

Rule of 3 Agency

23 Madera Avenue

San Anselmo, CA 94960

© 2025 Rule of 3 Agency. All rights reserved.