Bringing HPE's AI Leadership to the big screen
In partnership with Atomic Productions, Rule of 3 created a "choose your own adventure" interactive experience for Hewlett-Packard Enterprise (HPE). From trade show floor to web browser, Rule of 3 is helping HPE establish its leadership in the AI tech revolution.
Client
HEWLETT PACKARD ENTERPRISE
Category
TECH



DISCOVER ‘25 SHOW-STOPPER
DISCOVER ‘25 SHOW-STOPPER
The in-depth, touchscreen-driven experience features high-impact videos, interactive galleries and multiple layers of immersive content touting HPE's AI capabilities. Customer prospects choose their own pathway of discovery, scrolling through visionary AI possibilities and tech specifics.
The in-depth, touchscreen-driven experience features high-impact videos, interactive galleries and multiple layers of immersive content touting HPE's AI capabilities. Customer prospects choose their own pathway of discovery, scrolling through visionary AI possibilities and tech specifics.
DISCOVER ‘25 SHOW-STOPPER
The in-depth, touchscreen-driven experience features high-impact videos, interactive galleries and multiple layers of immersive content touting HPE's AI capabilities. Customer prospects choose their own pathway of discovery, scrolling through visionary AI possibilities and tech specifics.






IMMERSION MEETS INFO
The experience is as deep as HPE’s capabilities, featuring multiple modules and multiple pages within each module.
The experience is as deep as HPE’s capabilities, featuring multiple modules and multiple pages within each module.
IMMERSION MEETS INFO
The experience is as deep as HPE’s capabilities, featuring multiple modules and multiple pages within each module.
VIDEO SIZZLe
Each module also features a sizzle video entry point to feed the imagination and give a glimpse of what’s possible now with AI. Four videos were produced along with the entire digital development in just five weeks.
Each module also features a sizzle video entry point to feed the imagination and give a glimpse of what’s possible now with AI. Four videos were produced along with the entire digital development in just five weeks.
VIDEO SIZZLe
Each module also features a sizzle video entry point to feed the imagination and give a glimpse of what’s possible now with AI. Four videos were produced along with the entire digital development in just five weeks.
More Work More Work
More Work More Work